Samantha has specialised in the Healthcare and Senior Living sectors for over 20 years. An experienced Senior Director specialising in Healthcare and Senior Living in the UK and Europe. Extensive experience and knowledge across all healthcare properties (senior living, care homes, primary care) for both investment and owner operated assets including new developments.
She provides consultancy, transactional and valuation advice for both private and institutional clients together with research reports and expert witness work.
Proven ability to tackle complex strategic reviews, technical challenges and advise new and existing entrants on the market. Determined to make strategic and tough decisions to achieve business success. Hands-on experience of strategic implementation, establishment of new sub subsectors, portfolio reviews and new developments.
Presenter at conferences and provides articles and commentary for various trade, property and mainstream press articles and publications. Former Chair of the RICS Trade Related Valuation Group, and RICS APC Assessor and a member of the Worshipful Company of Chartered Surveyors. RICS Registered Valuer and co-authored the RICS Information Paper on the Valuation of Healthcare Properties in the UK. Appointed a Fellow of the RICS in December 2014.
Recognised in the HealthInvestor Power 50 for 2023, 2024 and 2025 as one of the most effective, inspiring and influential leaders in health and social care. Board member for Women in Retirement Living (WiRL).
She set up Healthcare Operational Living Advisors in January 2025 following her time with Savills and BNP Paribas Real Estate. This was to provide a bespoke Director-led, agile consultancy firm supported by agency awareness and experience providing personal support and involvement to their clients. With deep sector knowledge, HOLA was established to navigate the complexities of each instruction, offering a research-driven, strategic approach. We go beyond the instruction, working closely with clients to shape value-add asset management strategies aligned with their long-term goals. Valuation advisory is undertaken through Allsop LLP.